Short Books on iPhone: What Is it? Part 1

Posted on March 9, 2008
Filed Under Uncategorized

PR campaign to promote the first phone undertaking of the company Apple – iPhone – has started long before it was officially launched. iPhone can be easily called the record holder according to the number of rumors and various news in the Internet.

General Data

iPhone which I will call as a smartphone (its functionality isn’t enough to call the device a communicator, but still more than a phone) doesn’t need special introduction. It is quite known to anybody who is interested in:

Mobile domain
Visit the Internet at least once a week

The first rumors that Apple is working on its own phone leaked over the Internet in September 2005. Although, knowing marketing campaigns of Apple, one can assume that such information had been spread deliberately.

The rumor gradually accumulated information, the creepy stories were heated by intriguing statements by Apple representatives and new spy info. The mass media were full of contradictory information about a 12th icon which turned out to be a shortcut to launch YouTube.

The official debut of Apple iPhone took part June 29, 2007. At the moment the exclusive right to sell the device has only one company – the American operator AT&T. Despite the link with the only operator, the Chinese hackers have already found a key to iPhone and sell it twofold in Hong Kong.

Among the competitors of iPhone are HTC Touch, Sony Ericsson W960i. But at the same time these devices are quite different and to draw parallels between them would be irrelevant. Apple iPhone is the first smartphone that works under the operation system OS X which at the moments has no analogues.

At the moment three versions of iPhone are available – 4, 8 and 18 Gb.

Appearance

Apple iPhone has classic monolithic design, though its size is slightly bigger than that of an average phone. The design of the device doesn’t allow sharp edges and corners – all of them are curved. As the material for the body chrome polycarbonate (the facial part) and aluminum are used. With all its durability the device has low weight (135 g) in comparison to its dimensions (115×61x11.6 mm)

to be continued…

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