Impact Policy by iPhone: Does it Really Dominate the Market? Part 1
Posted on March 24, 2008
Filed Under Uncategorized
M:Metrics released a study earlier this week that makes big claims about the iPhone’s impact on the mobile market. It points to high percentage of iPhone users that are accessing mobile data such as search, browsing and mobile entertainment.
Recently M:Metrics has released the results of a new study on iPhone. What does that study reveal? Well, it claims that “85 percent of iPhone users browse the mobile Web; iPhone is top device for news and information accessed on mobile browser.” This “information” includes search, browsing and mobile entertainment.
Mark Donovan, senior analyst, M:Metrics, commented:
“The iPhone has certainly delivered on its hype. Beyond a doubt, this device is compelling consumers to interact with the mobile Web, delivering off-the-charts usage from everything to text messaging to mobile video.”
To my mind the study seems rather credible as the owners of the device belong to a segment that is mainly concentrated on Internet services besides the traditional use of iPhone as a mobile phone (for calling and text messaging).Moreover, don’t you think that such active Internet usage is somehow connected to that iPhone comes with unlimited data plans?
Donovan added:
“This data indicates that the iPhone’s widgets are and effective means to drive mobile content consumption. Two featured widgets, YouTube and Google Maps are extremely popular among iPhone users: 30.4 percent accessed YouTube and 36 percent used Google Maps. In comparison, only one percent of all mobile subscribers accessed YouTube and 2.6 percent checked out Google Maps.”
Here is the chart given by M:Metrics that shows the results of their study:
Mobile Content Consumption: iPhone, Smartphone and Total Market: January 2008
Any news or info via browser
iPhone – 84.8%
Smartphone – 58.2%
Market – 13.1%
Accessed web search
iPhone - 58.6%
Smartphone - 37.0%
Market - 6.1%
Watched mobile TV and/or video
iPhone - 30.9%
Smartphone - 14.2%
Market - 4.6%
Watched on-demand video or TV programming
iPhone - 20.9%
Smartphone - 7.0%
Market - 1.4%
Accessed Social Networking Site or Blog
iPhone - 49.7%
Smartphone - 19.4%
Market - 4.2%
Listened to music on mobile phone
iPhone - 74.1%
Smartphone - 27.9%
Market - 6.7%
Xbox 360 vs Apple iPhone: Which Gadget is Best?
Related Posts:
Impact Policy by iPhone: Does it Really Dominate the Market? Part 2iPhone Magic: New Shape for iPhone?
iPhone Software: Latest Applications & Games
Comments
One Response to “Impact Policy by iPhone: Does it Really Dominate the Market? Part 1”
Leave a Reply
[…] Niki wrote an interesting post today on Impact Policy by iPhone: Does it Really Dominate the Market?Here’s a quick excerptTo my mind the study seems rather credible as the owners of the device belong to a segment that is mainly concentrated on Internet services besides the traditional use of iPhone as a mobile phone (for calling and text messaging). … […]