Disney Mobile Down, Buger King Mobile’s Comming

Posted on October 8, 2007
Filed Under Uncategorized

Hardly had the Disney Mobile service closed up, when another game by another renowned company (which seemed not to be interested in Mobile technology) is emerging. Burger King has announced the license agreement with the provider of the mobile content Mobliss to create games for mobile devices with the brand content of the chain stores.

The game which is now in works will offer a gamer to become a protégé of the Burger King (the major character of Burger King’s advertising campaigns) and accomplish missions in a city. While gaming the user will have to face a great number of various quests and lead the hero from a novice to the king of the industry. The additional feature is the possibility of cooperation between the players.

At the moment more exact data hasn’t been published or announced, but according to the company’s statements, the game will be original and fresh.

The aspect of advertising hasn’t been forgotten. Burger King offers the interested to buy advertising space in the game. The game will be spread in the restaurants and with the delievered production, the official released is planned in spring 2008. Mobliss has direct publishing agreements with national carriers, including Sprint, AT&T, U.S. Cellular, Verizon, Alltel and T-Mobile.

About Disney Mobile

As has been already mentioned before, Disney Mobile was closed. The entertainment giant had introduced the service of controlling the youngsters. The customers were given special mobile phones for children filled with brand-content and the possibility of limiting the usage and defining the location of the phone. It seemed to be a great solution for the parent who are worried about their children.

But the company faced a great number of difficulties. The expenses for the growth of the service and its advertising significantly overtook the planned budget.

The sales of the phones has already been stopped, and the service of the sold devices will last till the end of the year. The number of the service’s users hasn’t been estimated, but anyway they will have to look for the alternative solutions. The closure of the service will leave 120 employees out of work. The company are trying to find work for them in the other subdivisions but they might be out of work constantly.

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